Business Marketing

What is Business Marketing?
Business Marketing is the practice of private and commercial businesses to facilitate the sale of their products or services to other companies or organizations. This can be the process of developing a customer prospect or inspiring a person to buy. Business marketing can also be business-to-business marketing, or B2B marketing, for short.

Why Should I Market My Business?
Marketing is a very important process for any business. It’s the only business expense you’ll have that actually brings money into a business. Business marketing helps businesses grow or stay relevant in today’s market. Proctor and Gamble can be seen as a good example of why business marketing is so important even during tough economic times. During the Great Depression, Proctor and Gamble increased business marketing and advertising which later contributed to them growing and dominating the market while many other competitive businesses went under. Business Marketing is essential to growing your business and staying successful.

What Should My Business Marketing Plan Be?
There are many different types of business marketing, an important question to ask yourself is what type of marketing and advertising bests fits into my budget? Since it takes a minimum of 3 to 5 repetitions of direct contact with a potential customer before they make a buying decision, your business marketing strategy needs to be one that your budget allows you to create 3 to 5 direct business marketing pieces. What this means is that if you have budget of, for example, $1,000 then whatever business marketing you do will need to be able to be repeated 5 times with that budget. This can be done with a wide variety of mediums (postcards, business cards, maybe online advertising) that can be produced and distributed affordably at AB Small Business Marketing.

How Do I Ensure The Business Marketing I’m Doing is Effective?
The key to effective business marketing is that you are reaching the target market in the right location at the right time with the correct marketing message. Your business marketing strategy needs to be a clear message that makes people interested. This does not have to be a promotion or a give-away. The best business-marketing message is one that educates consumers on something unique about your business. By informing your customers of the uniqueness of your business, you can cause people to buy a product or service purely on your business uniqueness without having to worry about slashing prices. Remember the main goal of business marketing is not just to get people to buy your product, but have them become life long customers.

What If My Business Marketing Strategy Is Not Working?
If your business marketing strategy is not meeting your goals then you need to reevaluate your process in how you are marketing your company. There can a number of things that can throw off a business-marketing plan. Business Marketing is the key to every business’ success. If you would like further assistance please contact AB Small Business Marketing and we can offer a free consultation to assess your marketing strategy.

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